Cinematic brand stories, grounded in people and place.

Arvid Eriksson, Director

Kiwi–Swedish director whose career spans more than two decades across New Zealand, Sweden, and the UK. His films are distinguished by cinematic craft, tonal precision, and a deeply human perspective — a signature that has shaped both brand campaigns and artistic projects.

After graduating from the London College of Printing (UAL), Arvid spent a decade running his own company, Instrument Films, and collaborating widely with studios, collectives, and broadcasters. Moving to New Zealand, he worked as a Senior Creative for Māori Television and MediaWorks, before joining Special Group and deepening his ties to the country’s design and advertising industry. These experiences sharpened his voice as a director and cemented his reputation for cinematic brand storytelling.

His films have been supported by the Swedish Film Institute and Canal+, screened internationally, and recognised with major honours including Cannes Lions, The One Show, Clio, Axis Grand Prix, and the FILA Festival Grand Jury and Audience Awards.

As founder and creative lead of Untold Projects, Arvid partners with agencies to elevate ideas into films that connect people and place with artistry and clarity. His dual background — straddling commercial direction and personal filmmaking — allows him to bring an auteur’s sensibility to agency briefs, creating work that resonates globally while remaining rooted in authenticity.

Nigel Sutton, Executive Producer

Nigel brings two decades of experience across agencies and production companies, shaping some of New Zealand’s most ambitious campaigns. As Head of Production at Special Group, Young Shand, and True, he mastered the intricacies of the agency process — leading teams, navigating clients, and delivering work that stands out.

His time with production companies such as Blockhead, alongside an expansive freelance career, has refined his ability to balance creative vision with production precision. Nigel thrives on building the structures and collaborations that allow bold ideas to become world-class films.

At Untold Projects, Nigel partners with Director Arvid Eriksson to push agency briefs beyond expectation. His role is to align creative ambition with craft and delivery — ensuring every project is elevated, cinematic, and unforgettable.